A good entrepreneurs want their career to the next level, a promising sanitary ware enterprises without the open market, of course, in today's domestic sanitary ware market demand growth slowed, the wei yu that more and more enterprises realize the importance of "go abroad", how true based on the international market? It is very important to a paradigm shift.
Widen the channel of the wei yu product export
At present, the sanitary ware enterprise "going out" has the following some model, some ceramics enterprises through domestic export agent, this way use more small and medium-sized enterprises, mainly dominated by domestic export agent, expand and take after overseas orders, to the domestic manufacturers to purchase. This model development costs low, the operation is more flexible, but often orders, lower total cost of the order of continuity is poorer. Still have a kind of mode is the sanitary ware enterprise self-built overseas business department, through the self-service overseas clients to take the initiative to find and contact way, can be solved on a model of overseas customer resources cannot be accumulated problems, through in-depth cooperation, continuously increasing each customer's orders and the order value, access to long-term business income. But the main problem with this model is to develop the high cost, develop relatively slowly, and expand the scale is limited, after all alone by the enterprise itself for overseas business development, the strength is very weak. Finally, the enterprise can also take part in the professional class exhibition held in overseas, this approach is the most direct effect, benefit is the best way for a long time, but the cost is the highest.
Deepen the enterprise concept of "going out"
Sanitary ware enterprises in China is not the ultimate goal of "going out", enterprises should realize based on the international, also need to into the overseas consumers psychology, enterprise will do so for a long time. First is natural need sanitary ware enterprises in China have the consciousness and set up the confidence of the "walk in", to know the sanitary ware enterprise is not simply sell products, but set up the Chinese brands, turn on the international market for Chinese manufacturing low-end impression of inferior quality and cheap, and so is a new international market order and the builders of the new pattern. International business differs from some pure export enterprises, first is to provide perfect after-sales service. Plus the integral space design of value-added services, let the customer see the effectiveness of the whole solution space to a great extent, avoid the material in respect of the price of the product based on pure haggle over every ounce, effectively improve our bargaining power in the international market.
Rooted in the international market is not easy, it requires sanitary ware enterprises and entrepreneurs have a long-term vision, courage, this require strict sanitary ware enterprise improvement internally, for into the international market to lay the solid foundation.
